Rove Beauty:Opening A New Chapter In White Rock

There’s something magical about opening the doors to a new space. It’s more than paint on the walls, more than a studio chair or a bed carefully set up for lash appointments. It’s the beginning of a dream made real — a place where passion, artistry, and vision come together.

For me, that place is Rove Beauty, now opening in the heart of White Rock.

The Beginning of a Dream

My journey in this industry started more than 15 years ago, before lash extensions were the global trend they are today. I’ve witnessed every phase — from their earliest beginnings to the artistry and precision we see now. Through it all, I’ve stayed committed to learning, pivoting, and growing, not just to keep up but to help shape where this industry is going.

This isn’t just a career for me. It’s a calling. Every lash applied, every brow shaped, has been part of a much bigger vision.

More Than Beauty Services

When you walk into Rove Beauty, you won’t find a rushed, one-size-fits-all approach. What you’ll find is intentionality.

Every detail has been thought through — from the warm welcome to the private, elevated atmosphere of the studio. Here, a lash fill isn’t just about maintenance. A brow lamination isn’t just about taming hairs. Each service is about creating space for women to feel genuinely cared for, seen, and understood.

Because the truth is, lashes aren’t just lashes. They’re a reflection of self-worth. They represent the choice to invest in yourself, to take a moment out of your busy life, and to let someone enhance the natural beauty you already carry.

When applied with precision, integrity, and intention, lashes and brows don’t just change how you look. They change how you move through the world.

Why White Rock, Why Now

I chose White Rock for a reason. This community is full of incredible women — professionals, mothers, entrepreneurs, and dreamers — who deserve a space that feels like theirs. A sanctuary, where the focus isn’t just on outer beauty, but on the deeper confidence that comes when you feel your best.

By opening this studio here, I’m not just building a business. I’m planting roots. I’m creating a space where women can walk in feeling stressed and walk out feeling elevated.

A Personal Vision

Behind every appointment at Rove Beauty is my personal “why.”

My vision goes beyond the walls of this studio. I'm not just creating a space for beauty, I'm creating a legacy. One built on integrity, artistry and care, where every client experience reflects the values I want to pass on to my children and the future of this industry.

This isn’t about chasing trends or cutting corners. It’s about setting a new bar for what a lash and brow studio can be.

What You’ll Find at Rove Beauty

• Lash Extensions: Classic, hybrid, and volume applications designed to enhance your natural beauty.

• Lash Lifts: For clients who want a low-maintenance, natural curl.

• Brow Lamination & Tinting: Shaping and enhancing brows for a polished, lifted look.

• Microblading: Creating long-lasting, natural definition.

But more than the services themselves, what you’ll find is care. Integrity. A commitment to excellence that means you’ll never feel like “just another client.”

An Invitation

The grand opening of Rove Beauty is more than a ribbon-cutting moment. It’s an invitation.

An invitation to experience a new kind of lash and brow studio in White Rock.

An invitation to invest in yourself, to choose artistry that’s done with heart and intention.

An invitation to be part of a space where beauty is just the beginning.

So whether you’re booking your first lash extensions in White Rock, exploring brow lamination in South Surrey, or simply looking for a studio that feels different — Rove Beauty is here for you.

Because this isn’t just about beauty. It’s about belief. And we can’t wait to welcome you.

Ready to experience Rove Beauty? Be one of the first to book your appointment and discover what it feels like to be truly seen, valued, and elevated.